Adapting to constant changes is a challenge for all companies, especially for small businesses, local businesses, and entrepreneurs.
However, there are ways to be more effective without having to invest large amounts of time or money. A current example of success in adapting to changes is the increase in online companies, e-commerce, which have low start-up costs and high profit margins. These companies have been able to quickly adapt to changes in the market and find new opportunities. Watch out! This is an example for you to understand the speed of adaptation by having the main characteristic of being an intangible service.
If we talk about traditional commerce (physical store, with direct and face-to-face contact with the customer) in Spain we have the example of a small business that has quickly and successfully adapted to changes, it is Gafasvan, a mobile optician in Tierra de Campos, Spain.
Gafasvan is an optician in a town of 1,500 inhabitants that moves around other towns in Tierra de Campos, offering optometric and hearing check-up services, as well as the sale of glasses and hearing aids.
The founder of Gafasvan, Daniel Paniagua, decided to return to his town after working in Peru as a country manager for a multinational company to set up a business whose idea was provided by his grandfather. Gafasvan has been successful in adapting to changes and offering a unique and valuable service to rural communities. (in the article there are also other motivating stories)
There are many tools available to help small businesses succeed.
For example,Google Analytics, Mailchimp, Canva, QuickBooks and Sage Accounting are free and paid tools (when the trial period ends or it is no longer the basic version) that can help with aspects such as analysis, email marketing, graphic design, automation and accounting.
To avoid the usual trial and error in entrepreneurship, it is important to educate oneself about the available options and question the quality of the information received. This can help make informed decisions with less fear of failure.
Decision-making in change processes in small businesses and businesses that operate in local and national local markets is an important issue for business owners and entrepreneurs. You can check thestudiobusiness.com
We must think about the definition of business strategy as the establishment of an action plan carried out by companies to maintain good performance and competitive level compared to others in their same industry or industry.
Every organization must offer a differential value that allows it to stand out and remain in good condition over time. A useful tool for decision-making is the SWOT analysis (Strengths, Opportunities, Weaknesses and Threats). This tool allows entrepreneurs to evaluate their current situation and make informed decisions on how to move forward.
There are several free or low-cost applications available online that can help create a SWOT analysis, such as Creately1.
Another useful tool is the decision diagram, which allows entrepreneurs to map out possible alternatives to their decision, their cost and the chances of success or failure. Lucidchart is an online tool that can help create decision diagrams.
As for professionals who can help in the decision-making process, entrepreneurs can seek advice from business mentors such as myself, Aina Ruiz de Azúa The Studio Business, business consultants or coaches.Where we can provide guidance and support during the change process.
Change managers (sometimes called “change coordinators”) are usually responsible for managing all aspects related to changes. They prioritize change requests, evaluate their impact, and accept or reject changes. They also document change management processes and change plans.
If we are looking for the most appropriate process methodology, one option is to follow a formal process with specific steps to make more informed decisions. There is no ideal methodology, it depends on your needs and the change process in which your company is immersed. It can be a very specific one or a combination of them.
In the end, if each person is a world, each small business and/or entrepreneurship are many worlds. Write me hello@thestudiobusiness.com or visit thetudiobusiness.com where you’ll see with my 6 month program ¨Highway to success¨ you’ll achieve your goals
Summarizing, there are several tools and professionals available to help business owners and entrepreneurs in the decision-making process in change processes in small businesses and businesses. Another example is Lewin’s change model, which divides change management into a three-stage process: unfreezing, changing, and refreezing. 😊